The 20+ Best Paid and Free Content Creation Tools for Online Businesses

The brands that stand out today are the ones that produce captivating content. Digital content creation tools help you bring those videos, podcasts, social media posts, or blog articles to life.

Ahead, explore the free and paid versions of the best content creation tools on the market today.

What is a content creation tool?

A content creation tool aids in the content creation process. It helps you develop content for your brand’s marketing channels, whether it’s for your podcast, social media channels, blog, or YouTube channel. These tools help with tasks like designing quick graphics with no experience and searching for trending topics to write about.

Why do people share content?

According to a survey conducted by CoSchedule, 84% of people share a piece of content to spread the word about a cause or brand they love. That means that folks have an appetite for content shared by businesses, as long as it peaks their interest and directly reflects your values and vibe as a brand.

Below, take a look at some of the best paid and free content creation tools that can help you raise the bar on your content marketing strategy.

Best content creation tools across different categories

Even without the budgets of a bigger brand, there are plenty of affordable and free content creation tools that can help you feed your audience's craving for fresh content. Here are several content creation tools that will help you save time and create better content.